After you've taken care of your shop's name, logo, sign and genre. Whew!! ... Set the vibe for your customers as soon as they enter the door. It keeps them interested and sets the tone for the rest of their shopping experience. Make use of colors that pop. Below, the color Turquoise is our "pop". (If you follow Pottery Barn Teen, you know their spring/summer catalog made good use of turquoise. Do some homework and rely on experts and their ideas.) Your products may help you decide what your color palette should be. Also keep in mind the current and upcoming seasons and how your use of color will blend in (or not) with the following season.